What is email marketing
What is Email Marketing
Email marketing is a form of advertisement. It is similar to seeing a television commercial or receiving an advertisement through the mail. Email marketing is when an advertisement is sent electronically to someone email inbox.
The purpose of email marketing is to get the customer to purchase something. In order to get the customer to purchase something, you need to capture their attention. You need an email that is attractive and is easy to understand. A good email design has relevant images and sharp text. A good email design will ensure that your emails are opened and read.
Email marketing is a very good way of acquiring customers because it is a very cost effective way to advertise. Take into account that you do not have to pay for expensive television commercials or print advertisement. With email marketing, you can reach thousands of people while sitting at your computer.
Most people carry mobile phones in today’s society so mobile email marketing is a very effective way of advertising. With mobile email marketing, the email is specifically designed to be viewed on mobile phones.
It is very important to get the customers permission before sending them email advertisement because sending unsolicited email advertisement (spam) is illegal. Banner ads are a very effective way of doing this. Banner ads can be placed on a website, blog or social media agency miami page. It is usually a small ad that is used to get a potential customer to leave their email address in order to receive more information. Once the email address is received the potential customer is sent an opt-in email. An opt-in email asks the customer to verify their email address in order to receive more information.
Email marketing is a very effective way to obtain new customers. It is also used to keep you acquainted with old customers. Email marketers use drip marketing to send an email message periodically to advertise a new product or remind the customer to purchase an old product. Drip marketing is a very effective way to stay acquainted with customers
One way to tell if email marketing is effective is to look at open rates. Open rates are the ratio of emails opened compared to emails sent. You don’t want to waste time and money sending emails that no one opens. A good open rate is about 28.50 %. Another way to tell if your email marketing is effective is by share rates. Share rates judge how often emails are being shared through social media. You know that your emails are very good if it the recipient feels moved to share them with others.
Effective miami seo marketing produces a high conversion rate. The conversion rate is the ratio of how many emails you send to how many customers purchase what you are selling. The average conversion rate is 2.35%. Conversion optimization ensures a good conversion rate. With an email design that implements conversion optimization a much higher conversion rate is possible.