If you are new to web design or this is your first e-commerce site, when your web designer suggests you get an SSL for your website, you might think he or she is just trying to inflate the total price on the web design. However, since your e-commerce website is collecting customer information for things including shopping or a log in page, a SSL is a necessity.
The first question many website neophytes ask is exactly what is a SSL? A SSL, the acronym for Secure Sockets Layer is the industry standard security technology for protecting sensitive date. A SSL establishes an encrypted link between the server for the website and the browser a user might be using. A SSL ensures that all data passed between the two remains private. Data such as a customer’s personal information or credit card number. Data hackers are constantly on the prowl for on unprotected sites.
The presence of a SSL is indicated by the addition of an‘s’ at the end of the ‘http’ of a web address. Instead of http, a secured site or page will show https. The https is something well informed shoppers and web browsers look for before filling out forms with personal identifying information or shopping with their credit cards. Many shoppers will not shop on sites without this protection in place, which can severely affect the viability of an ecommerce site. Most Miami SEO companies know this and should recommended this.
Once you decide an SSL is necessary for your ecommerce site, the next question might be, which SSL is best? Below are the descriptions of the different types of SSL to help you make the best decision for your business. After there is some descriptions of some e-commerce marketing you might want to investigate for promoting your new web site.
Standard Single Domain SSL:
The Standard Single Domain SSL is a SSL that encrypts information for a single domain. This type of SSL performs well for shopping carts and log in information. If you have a single domain name or website, this option might be the best one for you.
Multiple Domain UCC SSL:
The next step up is the Multiple Domain UCC SSL. This type of SSL works on multiple domain names and host names inside a domain name. The Multiple Domain SSL can secure a primary domain name as well as up to 99 additional SANs or Subject Alternative Names.
The Multiple Domain SSL is compatible with shared hosting, although the site seal and certificate “Issued To” information only lists the primary domain name. Additional secondary hosting accounts are listed in the certificate so if site separation, or you have sites you do not wish to have associated with each, this type of certificate might not be the best solution. Miami web marketing
E-commerce Marketing Services:
Once your e-commerce site is up and on the web and properly secured, the next step is marketing. The internet is a large place and growing larger everyday and without marketing, finding customers for your business is going to be pretty hit or miss. Fortunately, there are many e-commerce marketing services available to bring your business to the attention of potential customers.
E-commerce marketing you might want to investigate include miami SEO services. SEO, or search engine optimization, means that the right words are used in your site text to move your site to the front page of search engines when someone is looking for a business like yours. Studies have shown that searchers rarely look beyond the first page of search results when looking for something. Having your business on the first page is vital for the viability of your business.
Another area that e-commerce marketing can be helpful is the area of social media. Sites such as Facebook and Twitter began life as a way for people to connect with each other but it didn’t take long for business owners to see the potential of social media in their marketing campaigns. Social media marketing is the latest place vendors are peddling their wares with much success.
With the proper security in the form of a SSL and the correct e-commerce marketing, your new e-commerce site will be off to a great start.