How Pay Per Click Works

Pay-per-click or PPC is the standard form of advertising for promoting the website of your business company on the well-known search engines and important content networks. You are essentially paying a fixed amount to the host search engine or a company providing Internet marketing services on a per-user or per-click basis. The PPC advertisement is usually done alongside the organic search results on different search engines. Some of the famous and largely followed pay-per-click advertising networks are Google Ad words and the Google AdSense, where the former is usually used for search results and latter is used for contextual advertisements, respectively.

We are Miami’s best Pay Per Click Company and often when I am asked How we get conversions so high. I simply state.

Focus on your audience. Know who exactly your going after. Are they passive? Are they aggressive clickers.   Like combat you wouldn’t go into it with out logistics and research of what you will be facing.

Break them down like this-

Here are the change categories tracked in your history:
Adwords Ads: You dont want to get kicked off adwords. I recommend following these policies.  Google Adword Policies
Ad words Budget: Your campaign’s budget means exactly that – DON’T BUDGE FROM IT!  Dont try and compete with General Electric or Ford Motor Company.  They have access of cash and can crush you in seconds.


  •  Focus on very specific key words long tail key words that will help convert higher.
  • Bid: Adjustments to your ad group and keyword bids
  • Conversions: Actions taken to create, edit, or delete conversion actions
  • Network: Pick a network that works for you. You dont have to have hip hop advertisement playing in a country bar. Doesn’t make sense does it?  So don’t do it. Play smart use your internet marketing tools wisely

 Keyword Choices: Actions speak louder than words. I can tell you that for the most pat Google will help us out when we need it but they still want good quality search information.

Status: Actions taken to pause, resume, or delete a campaign, ad group, keyword, or ad
Targeting: Adjustments to language will help you avoid “NO ABLE” problems and location targeting can help advertising in Siberia for short tail keywords like “summer wear.”

The pay-per-click advertisements are actually the boxes the Internet users see above and at the right side of the search engines, e.g. Yahoo, Bing, and Google. These are the text-only ads and just have a heading, short description, and the URL for enticing the consumers and online users. The two foremost PPC providing companies are Yahoo Advertising campaign and the Google Ad words program. These two providers make up to 98% of the total PPC marketing, where as the rest is done by other search engines. Additionally, the Google’s AdSense program helps the website’s business to not take assistance from the local marketing services as this program exhibits the advertisements on the millions of other webpages. Among these, most of the ads are regionally targeted, which means that a person from Miami will mostly view the advertisements that are from the companies based in Miami.

The pay-per-click ads are actually paid by the advertisers, which are mostly the business companies who own websites and want to promote their web pages on the Internet search engines. These advertisers are able to fully control and place the ads and they are the ones who choose where to target these ads. On the other hand, when the user clicks on a particular ad, the advertiser are liable to pay for that click, where as the search engines get the payment as the advertisers’ businesses are being promoted, and the search engines are providing their space to place the ads on. When one is setting up his PPC campaign, he is essentially placing the bids on the keywords he is intending to target. Then the search engine companies will use the algorithms that are based on the bid placed by you. They will then determine the relevance of the keywords with your website and will evaluate where the ads are to be placed on your website.

You must know what is the current cost per lead before you are opening a PPC account. Doing some work on how much every online sale costs you can do this. Once this has been worked out, then you can set the amount that you can spend on each of the keywords. Using the cost per lead will be helpful if you are generating one sale per 100 clicks. This will calculate your conversion rate to be 1%. In this way, you will be easily allocating a budget on 100 clicks, which will offer you one sale on average. The next step is to work out on the keywords’ list that is to be targeted. The keyword tool given by different search engines can be used for selecting and targeting the keywords. You have to use the most popular keywords as they will be more helpful in promoting your website and increasing the chances to boost your sales as well.

There are many local marketing services providers who can help you both advertising your products or services online or offline. If you have a business setup in Miami and own a website that is to be promoted, then you can find many local marketing companies who will help you in setting up an Ad Words account on Google. Miami SEO companies will also be calculating the cost per click for you depending upon the trends and sales you are going to get online. These companies will also be helpful in advising you other techniques than just the PPC to boost your sales. But so far the pay-per-click advertising method is the most useful method for you to market your business efficiently.

Author: eric

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