What is Internet Marketing
Internet marketing is a broad mix of components that a company can use to increase sales. These components include SEO, PPC, E-commerce, social media, email marketing, web design and display advertising. Internet marketing allows businesses to communicate information about their products and services. Businesses can also use the data analytics derived from internet marketing to target and attract specific customers. By understanding and utilizing the various components of internet marketing, businesses can potentially increase sales.
The first component, Search Engine Marketing (SEM), determines how people find a business on the Internet. There are two general features to SEM; search engine optimization and pay per click. With Search Engine Optimization (SEO) the website’s content is edited to increase Internet visibility organically within a search engine, without being paid to do so. Pay per click (PPC) is a paid method that uses targeted key word search results on search engines through programs such as Google Ads. Here businesses bid on keywords to elevate their ranking. Then there is e-commerce, which is buying and selling goods and services online. Using e-commerce as an internet marketing strategy is an opportunity to add an additional revenue stream for a business. Social media allows businesses to utilize social media platforms such as YouTube, Facebook, Twitter, and LinkedIn to not only increase their online presence but to also showcase their brand, to build relationships with customers, to increase traffic, to expand sales and to reach new audiences. Then there is email marketing which is a method of building customer relationships through the offer of products and services and/or solicit customer feedback via email communications. Another component, web design is important because a website becomes the face of an organization on the Internet and gives the customers an inside glimpse of products and services. Finally, display advertising is using banner ads to attract customers. There are several types of banner ads; static, animated, interactive, video, and expanded which are visual ads, strategically placed on a website to encourage customers to click-thru to the landing page of a business, offering specific products or services.
Marketers who employ miami seo internet marketing strategies can help businesses leverage opportunities for customer acquisition, conversion, and retention. The data derived from internet marketing can help businesses understand the value of a customer and engage in customer focused activities that help make a business successful. Knowing how to combine technology with traditional marketing is paramount to a successful marketing campaign.