Is SEO DEAD?
Quite a number of conflicting reports have emerged regarding whether or not search engine optimization is as relevant today as it was in the past. Some have even began to ask the dreaded question, ”Is SEO dead?” The best way to answer this question is with another question. ”Do you or do you not want to see your website ranked on the first page in Google, Bing, Yahoo, and the many other search engines great and small?”
More than likely, any serious website publisher wants a vaunted top ranking with a website.
So, why is it some assume SEO is passe? There are a few reasons and some of them do make logical sense.
For one, the recent Google updates have seemingly created a ton of new rules that create the perception of SEO results being a lot harder to achieve. The other issue would be the movement towards more social media marketing.
We can look at the latter point first. There is a good reason why a Miami internet marketing firm is going to be very much of a proponent of social media promotions. Millions of people invest a lot of time on social media sites. Facebook, Linked, Pinterest, Google Plus, and more. Creating promotional strategies that effectively utilize these social media sites to sell or brand a product or service makes perfect sense. Many have employed these strategies to great success. Hence, marketing services put a lot of effort into crafting these strategies.
Does Social Media Help?
To employ social media marketing exclusively, however, can prove to be a disastrous decision. A good marketing strategy is one that is going to be broad based and cover a lot of territory. That means any and all solid means of internet marketing can be employed. Really, would it not be ridiculous to not move the website supporting a business up the rankings?
Yet, there are those who think search engine optimization is old hat. Others say it is too difficult to employ these tactics in the new rules present with the search engines. Neither of these attitudes is a correct one.
Search engine optimization is and always will be relevant. Unless people flat out stop using the search engines to surf the web, SEO work is always going to be valuable and important. The key where is the way to engage in SEO work requires a greater level of expertise. As such, those living in South Florida might wish to hire a Miami internet marketing firm to handle their SEO work and not rely on less than desirable methods such as randomly buying links. In fact, employing dubious techniques that once worked fine 10 years ago likely can lead to a website garnering a penalty. Consider that a very good reason to work with a professional SEO service. Miami SEO is a skill that one must master in order to really make sure they work well. Some visible results for internet marketing and skills are the following:
Professional internet marketing services employ, not surprisingly, professionals. This means they know what they are doing. They can not only provide results, they can avoid employing any tactics prone to getting the client in trouble. Fly by night link selling or blog roll posting services might just get their customers in a lot of trouble. Sadly, quite a number of unsuspecting customers fall into this trap.
The key to success with search engine optimization news is quality. In particular, quality in content is what many of the search engines look for. A professional service may look at the content of a website and make the necessary suggestions to tweak, fix, and improve content so as to move a website up the rankings. Professional marketing services can also work on keyword research and other steps that deliver actual results.
The bottom line is Miami SEO work is always relevant. You just have to hire the right professionals.